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Friday, September 3, 2010

On the streets of St Tropez










St Tropez is, as you all might be aware of, one of the most glamorous locations and favorite vacation destinations of some of the worlds most celebrated, rich, Nouveau riche and/or beautiful jet-set people. No matter if you like the old, filthy rich man/young beautiful girl-kind of parties, this is one of the places in the world to be for the ones who want to see and be seen. As we decided to come here just after the season closings, the town is more tranquil compared to what it can be in the peak of the high season - but ever so less delightful to spend some days and nights in.

St Tropez was a fairly small and modest little fisherman's town all the way until the late 19th century. The exquisite coastline got widely recognized by wealthy French holiday makers after the second world war but the one bringing the International fame to the town was Birgitte Bardot and her film "when god created woman", by Roger Vadim. Miss Bardot as an icon is something the St Tropez restauranteurs and retailers have taken under their wings as a serious marketing tool as the whole town is covered by posters, videos, restaurants and even cakes produced with her face, name or style.

The picturesque town has it's own charming style with the über luxurious fashion shops, boutique hotels and jewelry shops placed one after another on the adorable little cobblestone streets, mixed with the bohem-chic or fancy bars and small restaurants around them. Wheter you come here for the glamour this town oozes of or not, this small piece of coastline is one of the most delightful areas to indulge in the Southern France's characteristic ambiance. /T

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